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The Screencaster.

Is your Current Copy Causing a Substantial Sales Slump?

Are your brochures and other marketing materials just not getting the kind of response you expected? Let dappertext create copy that captures the imagination, and more importantly, compels your customers to buy.

Though we specialize in copy for the software industry, we’re always looking to expand our horizons, so matter what field you’re in, we’re interested in talking with you. dappertext does it all – sales letters, brochures, reports, video scripts… in short, any advertising, PR, or business correspondence you can think of.

We start with a solid foundation...

...of planning and research:

• We carefully go over all your previously printed literature.

• We get to know as much as possible about the market for which we're writing.

• We conduct interviews with all pertinent staff as well as outside sources.

• We provide a comprehensive outline of our findings before a single word of actual text is written.

We put emphasis on the right areas.

Since studies show than five times as many people will read your headline as read your body copy, we place 80% of our effort in creating a killer headline. Our headlines are designed to get the reader's attention in that critical five-second window in which reader decides whether to read on or pitch your copy in the trash. dappertext headlines also select the target audience and compel those who are in that audience to continue reading.

Our copy works on the web.

Our web copy gets the kind of conversion rates you really want. By adapting our words to the text scanning techniques used most frequently by web surfers, we can get your point across in the five seconds the average web surfer takes to decide whether your site is worth exploring. Also, we can optimize your copy for search engines, so that your site rises to the top for people who are specifically looking for a product or service just like yours. The prospects who arrive at your site will be qualified and ready to buy.

Smart, engaging copy that gets results. Contact us today.