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The Screencaster.

Top seven reasons to outsource your video project to dapper|text

1. You're busy with other things.

With the U.S. economy in its current state, it's unlikely that you have a lot of extra staff to spare. You may have even been forced to cut staff yourself. Most small to mid-size companies probably can't afford a full-time media specialist. Even for those larger organizations who do have a dedicated content developer, this person is probably far too busy to take on yet another video project.

Let dappertext lighten the load. We can tackle the most complicated projects with minimal effort on your part.

2. dapper|text is the expert in screen video creation.

Camtasia Studio makes it easy to make a video of your desktop activity. That's why it's our tool of choice.

However, using Camtasia Studio (or any product) to create professional quality content that you'll be proud to put on your web site, intranet, or training CD is a skill like any other - it takes practice and patience to master. Your staff will need considerable time to learn the basics, much less become the experts necessary to make the kind of videos you really want.

Our dappertext developers are the Zen masters of Camtasia Studio. We know the software better than anyone. We also know how to get the most out of other software programs (multimedia creation, sound editing, image manipulation) to support our development efforts. In short, we've mastered the techniques required to produce the highest quality content quickly and efficiently.

In fact, dappertext's lead content developer, Daniel Park, was TechSmith's in-house video guru for three years, starting with Camtasia 1.0 (the predecessor to Camtasia Studio). He is the author of Camtasia Studio 3, The Definitive Guide, recently released by Wordware Publishing.

3. We're also well-trained in training.

Even if you have a qualified content developer on staff, how versed are they in providing effective computer-based training? Do they have the skills necessary to provide tutorial content that's user-friendly and easy to digest?

dappertext has over 15 years combined experience in teaching and training. From the primary and secondary classrooms to the university level to the corporate arena, we know how to teach. And we'll put that knowledge to work for you, so that your audience can get the most out of your training videos.

4. We write the scripts that compel your customers to buy.

If you're trying to market a web site or software product, there's no better way to do it than with a video that shows the benefit of your product to your customers. But if your video doesn't carry the right message, it's unlikely to do much selling for you.

Since copywriting is the other main service offered by dappertext, we know how to produce powerful and persuasive scripts to narrate your video, so that your audience really understands what they're seeing on the screen, and they understand why your product fills their needs.

5. dapper|text has the right tools for the job.

Even with the purchase of Camtasia Studio, you're going to need additional hardware and software in order to produce professional videos. For example: a dedicated (fast) Windows PC with a good video card, a quality preamp, an excellent microphone, and extra software for editing images and sound.

The cost of these items aside, it's also a pain to figure out what you'll need, investigate brands, find the lowest price, and finally, make your purchase. And then, of course, you'll have to put it all together once the equipment finally arrives.

Why go through the hassle?

dappertext has only the highest quality equipment, and we know how to use it. The wonderful tools at our disposal insure that your videos will look and sound terrific.

6. Our voice talent: lend me an actor!

Not everyone can be a De Niro, Damon, or DiCaprio. Does anyone on your staff have the the right set of pipes to carry your message to your audience?

We do. Our lead content developer earned a degree in Theatre and Interpretation, and has several years of vocal training under his belt. He has done voiceovers on dozens of projects, and in fact, he was the voice behind all the original Camtasia tutorial videos at techsmith.com. And now, he can be the voice of all your videos, too!

7. Sprechen Sie your customer's language?

Do you have international customers? How well are their needs served by your English-speaking videos?

In addition to the German- and Spanish-speakers we have on staff, we have a small network of translators and voice actors from around the world. In many cases, we can serve as the sole source for all your international videos.

(NOTE: if you do freelance translation or voiceover work, we'd like to hear from you! Please click here to be considered for our international network of service providers).

We've got the time, the equipment, and the expertise. Contact us today.